As Research Professor at Boston College, and founder of 4Q Catalyst, Mary J. Cronin focuses on social entrepreneurship, managing for social impact, and inter-generational collaboration. Mary’s book, Starting Up Smarter: Why Founders Over 50 Build Better Businesses, celebrates the success of encore entrepreneurs. She directs Write the Family, a program to engage older adults in sharing their life stories, and is a co-founder of the Founders Over 55 Collective. Mary serves as a nonprofit board member of Encore Boston Network, the Center for Ageless Entrepreneurship and Boston Authors Club.