Young at heart and flush with cash, they’re the tech-loving, gym-using, trendsetting, fun-seeking, fashion-shopping, car-buying, food-experimenting, ad-consuming marketer’s dream. Yet, Active Aging consumers are often ignored by businesses and by society in general. This demographic spends close to $3 trillion on products and services every year. They are consumers the likes of which we have never seen before. They are craving attention and want to be addressed in ways that are authentic and meaningful and not stereotypical or offensive.
Join us on June 21 to hear from Jeff Weiss, President and CEO of Age of Majority, who will define who this target is and why they are different compared to how society portrays them. He will reveal and crush the Dirty Dozen Myths associated with aging, breaking the ugly stigma and stereotypes attached to older consumers. We have a significant opportunity to change how society and businesses/organizations see and engage older, active adults so that everyone benefits. In addition, Jeff will share 11 personas within the Active Aging consumer group and demonstrate how organizations can adapt to meet their functional and emotional needs. This program is for both individuals and business professionals interested in learning about marketing to Active Aging Consumers.